UNIFIED WEB DESIGN
TRANSLATING YOUR BRAND’S VISION INTO CODE.
Yes, we can design and develop custom websites.
But with that comes many advantages to our clients:
We have much greater knowledge and understanding of the code.
We aren’t limited by a ‘page builder’ or other constraints. If we can’t do it with a plugin, we can build something custom.
If we start working with an existing theme, we’re going to be able to quickly assess what’s under the hood because we understand the code more deeply.
So ‘custom' goes beyond just building something custom from scratch. That expertise extends into all aspects of what we do or can do for our clients!
We know it can be tough getting help. But starting today, doesn't this sound good?
You’re working with a team that has experience maintaining busy eCommerce, memberships and other revenue generating websites.
You’ll be interfacing with someone on our team with the background, expertise and skills to ask the right questions and understand your website(s) or projects on day 1.
You’re working with an agency that has all the processes, the team and the ‘getting it done’ experience you need.
You’re working with an agency that does custom development – we have a deep knowledge of the code that your website runs on.
You have enough to worry about. Don’t worry about if you are hiring a web developer that doesn’t know or doesn’t work to understand your code deeply. Don’t risk what that can lead to — broken websites and/or long term costs to associated with fixing what another developer did.
Work with an agency that cares about your code, uses version control and other mechanisms to take great care of your most important asset online.
Peace of mind is hard to come by these days. There are a lot of pitfalls to finding a good agency to help you design, build and/or maintain a website.
But there’s also a lot of pitfalls in leaving your website in the hands of others that don’t care or understand your code. I can tell you stories.. let’s talk.
If you work with us, you will have this side of your business solved.
We design & build custom websites (or update existing designs) that perform and convert better for our clients using a proprietary in-house framework.
If you're using a CMS like WordPress, there maybe be a plugin that delivers… but maybe not! That's why you need a team that can build custom features!
The knowledge and experience we have building custom WordPress themes from the ground up translates into us being able to do more for you and your website – and doing it better.
Custom themes provide increased flexibility and control, enabling you to design and build unique sites and features tailored to your clients' needs.
Custom themes are optimized for performance, avoiding the bloat often found in pre-made themes, which can lead to slow-loading pages.
As a client's business grows, custom themes can be easily scaled and adapted to accommodate new features and requirements.
Custom themes are designed for faster loading times, resulting in improved user experience and search engine rankings.
Custom themes offer seamless integration with various APIs and other third-party solutions, ensuring smooth operation and compatibility.
With tools like Advanced Custom Fields (ACF), you can create custom displays and admin features, making it easier for clients to manage their content effectively.
With custom themes, there is no need to worry about third-party updates or changes breaking the site, as you have full control over the code and functionality.
Custom themes enable you to create a truly unique online presence that showcases your client's brand identity, setting them apart from competitors who may be using generic, pre-made themes.
Custom themes are generally more secure, as they are built with a specific set of features and functions, reducing the risk of vulnerabilities that might be present in pre-made themes.
Custom themes can be built with SEO best practices in mind, ensuring that the website's structure, performance, and code are optimized for search engines, which can ultimately lead to better rankings and increased organic traffic.
With custom themes, you have the ability to design and develop a website tailored to the target audience's needs and preferences, resulting in an enhanced user experience that can boost engagement and conversion rates.
While the initial investment for a custom theme may be higher, the long-term benefits of having a unique, flexible, and scalable website can outweigh the costs, providing a better return on investment over time.
With a custom theme, you can control when and how updates are implemented, ensuring that critical features and functions are not negatively impacted by updates, which can be a common issue with pre-made themes.
Custom themes are developed with a clean and well-structured codebase, making it easier for developers to understand and maintain the website in the future. This can save time and effort, especially when adding new features or troubleshooting issues.
At Unified Web Design, we don’t just create stunning websites; we also specialize in developing custom plugins tailored to your unique business needs. Whether you’re looking to enhance your site’s functionality or create a plugin that stands out in the market, our expert team is here to deliver solutions that exceed your expectations.
Visit Unified Plugins to explore our plugin suite and reach out to learn more about our custom plugin development services. With our extensive experience and commitment to quality, we can bring your vision to life with custom solutions designed to elevate your online presence.
We understand that every business is unique, and so are its technical requirements. Our approach is highly collaborative, ensuring that we deeply understand your goals and challenges before crafting a plugin solution that fits seamlessly with your existing systems. From initial consultation to final deployment, we work closely with you to ensure that the end product not only meets but exceeds your expectations.
Actually, you can customize a template! 😄 At Unified Web Design, we don’t just build sites from scratch—we also create custom features (front-end and back-end), sections, and landing pages within existing websites or themes.
But to answer what “custom” really means…
Custom web design is about building something that fits you. Whether it’s a full ground-up build or a heavily customized theme, it means tailoring the design, functionality, and user experience to your brand and goals. It gives you full control over layout, performance, and scalability—unlike most templates, which can be limiting out of the box.
Every project starts with a discovery process and a needs analysis—so what’s included is ultimately defined by your goals, not a fixed list.
That said, most of our custom projects include strategy, wireframing, UX/UI design, responsive layout, clean front-end and back-end development, and post-launch support. We focus on building fast, scalable websites tailored to your audience and business model.
Whether you need custom functionality, integrations, or a unique design system, we’ll shape the project around what will actually move the needle for you.
We start with discovery—getting to know your business, users, goals, and technical needs. That shapes the direction of the project and ensures we’re building something aligned with your priorities.
From there, we move into planning, design mockups, and then development. We work iteratively, with regular feedback loops and checkpoints along the way.
As we build, we follow a structured QA process to test functionality, layout, and performance across devices and browsers. This helps us catch bugs early and ensures a smooth launch. Our process is structured but flexible—so you always know what’s happening and what comes next.
Yes—WordPress is our core CMS, and we often build custom themes or tailor existing ones to suit complex needs. But we’re also comfortable working with Shopify, headless builds, and other CMSs and frameworks—including custom PHP/JavaScript setups.
If you have something unique in mind or aren’t sure what platform is best for your goals, we’re happy to talk it through and help guide the best approach.
Absolutely. We regularly take outdated or underperforming websites and rebuild them with modern design, improved functionality, and a better user experience. Whether it’s a light refresh or a full re-platform, we’ll guide you through the process and ensure a smooth transition.
We can also migrate your site to a better platform. Let’s say you’re on Wix, but you’ve heard WordPress is a smarter long-term choice (you’d be right! 😄)—we can help move your content, translate your existing design, or create something entirely new to take full advantage of the new platform.
It really depends on the scope.
A simple feature or section might take just 1–3 days. A custom landing page could be 3–5 days. A full brochure-style website might run 4–6 weeks, while larger, more complex projects (ecommerce, membership platforms, custom integrations) could take a few months.
After our discovery phase, we’ll talk through scope and timeline in detail—and help create a realistic roadmap that gets you to your destination. We’ll make sure the timing works for your goals without rushing the process or sacrificing quality.
It depends on the scope and complexity. Most of our full website projects fall in the $3K–$20K range, but not everything we do is a full build.
A custom feature might run just a few hundred dollars
A landing page could range from $600–$1,000+
Complex functionality, integrations, or additional rounds of QA and testing can affect the overall budget
We tailor every proposal based on your specific needs and goals—no cookie-cutter quotes here (although we can provide ballparks). We focus on delivering value and making sure the investment aligns with what you actually need.
Yes. We offer website maintenance and support packages that include updates, backups, security monitoring, and minor content or design changes. Many of our clients stay with us long after launch for ongoing partnership and peace of mind.
We also offer an All-Inclusive maintenance plan, which goes beyond general upkeep. It includes ongoing design and development support—ideal for businesses that want a proactive partner to help evolve their site, add new features, or launch fresh pages over time.
Yes—performance optimization, accessibility, and modern web standards are baked into how we design and build. We pay close attention to page speed, responsive layout, semantic HTML, and accessibility best practices during both design and development.
That said, we can also go deeper. If your project requires advanced performance audits, Core Web Vitals tuning, or accessibility compliance beyond the basics, we’re happy to scope that out and discuss any additional costs based on your goals.
We don’t just build pretty websites—we build purposeful ones. With a focus on clean code, UX, and performance, we approach every project as a long-term partner, not a one-off vendor. We’re flexible, transparent, and deeply invested in making your site succeed.
It also comes down to experience. You’ll work with someone who’s spent decades on the web, building and maintaining sites for a wide range of businesses and agencies. We bring not just technical expertise—but heart, craft, and a genuine passion for what we do.
And we build with the future in mind. Whether we’re the ones maintaining it or handing it off to your internal team, we aim to deliver a site that’s clean, well-structured, and easy to manage for the long haul.
Matt may be the guy that connects the dots and helps with all your web design or development needs.
He’s been doing business on the web since the early 2000s. (learn more about Matt’s experience on our team page: Unified Web Design). And he has a lot of knowledge and experience that gets baked into what he does for others.
Spend just 15 minutes with him, let him know what your needs are OR what you struggle with. If we decide we’re not a good fit right now, then maybe he’ll simply be a new friend in business; goodness knows you can never have enough of those.
TRANSLATING YOUR BRAND’S VISION INTO CODE.